Is all writing copy writing?

I would argue (today) that all writing is copy writing. Including journalism, reviews and other forms, because it is essentially promoting the worthiness of its own subject e.g. promoting the experience of listening to music, in the case of an album review.

In that sense, it’s like philosophy. It argues for its own existence.

.. Except philosophical arguments can undermine their own existence. It’s the only academic subject that can, and does.

Okay, so I would say philosophical writing isn’t copy writing.

As for art – novels, plays, poetry. That’s the most self-promotional writing of all, isn’t it? Because all writers are egotistical and are arguing for a legacy. Art promotes a feeling in you, copy writing promotes a feeling for you to put money to. Copy writing, therefore, is an extension of art. So all writing would therefore be copy writing.

 

 

5 intelligent ways to think about Snapchat

  1. Friends. I keep in touch with friends literally on the other side of the world. We know Snapchat highlights the transitory nature of friendship, but it enhances it and it makes me laugh more than other social media channels. It’s a snippet of daily life that it’s hard to get elsewhere – Facebook’s photo albums feel more static in comparison. It’s the 140 character equivalent in video and photos. You can’t go in depth – and yet it doesn’t feel superficial, seeing the most random spontaneous details of peoples’ lives and appreciating my own. Life is in the small things.
  2. Love. What did you do for Valentine’s Day this year? Did you make it onto Mashable’s top Valentine’s Snaps? Roses and chocolates are so out dated. And if you don’t use it for your own love, follow celebrities’ relationships on Snapchat. It’s funny and cute and mistakes easily happen, like to that Bachelorette couple. Snaps should be hilarious and it’s a more private public show of affection and those little moments in a relationship that you want the world to see. It used to be Facebook, to show off how lucky you are with the hot new boyfriend/girlfriend who’s treating you to a night out, but it just doesn’t cut it anymore. In fact, I think it’s cooler not to put your relationship status on Facebook anymore. Maintain that mystique, outside of those precious few seconds Snapped.
  3. News. Of course, news outlets need to be on Snapchat. They can curate several perspectives of the same event such as a protest, and they can crowd source what’s happening on the ground by reaching people connected to GPS on their phone. Of course “after dropping the paywall, The Sun goes looking for audiences where they are – and that includes Snapchat”. And this is the news you want, you get to see the news through the eyes of people you follow, and it’s more akin to real eyes than other social media channels. This is the best news curation app since… you could write letters to newspapers. It works particularly well for arts, culture and fashion: see Harper’s Bazaar‘s directory.
  4. Webinars. Wait, hear me out. Digital Marketing Magazine says they’re the future of digital marketing and with ON24 one webinar can be used in so many different ways. If you can split webinars into several parts, put them on Snapchat. and forward them between friends, it’d be so cool. And think about it, the registration to webinars operates on the basis you will miss out if you don’t get there for the specified – that’s almost exactly how Snapchat operates.
  5. Philosophy. Snapchat has got into my mind. The brevity of Snapchat – just like Twitter, and Vine – is the appeal. It’s the shortness of life. The transitory nature of Snapchat has a dark Freudian death drive about it. And the Snap snips are so real and the crude sketches you can impose are so basic (remember Paint?) that it has a childlike innocence about it. So if Millenials are a product of their environment, technology and culture – like all people – then what does Snapchat say about us? It may well be the better way to communicate. And, when a Snap disappears, where does it go? Where should it go?! When you accidentally open it and close it, you can’t get it back – like in real life. And I mean, that’s unacceptable for social media…
  6. Philosophy could learn a lot from what’s popular: