Hygge – the new trend. What is it?

It is no accident; it has been crafted and manufactured with much deliberation for this zeitgeist. How it went from a BBC article to a huge proliferation of books, articles, and looking to other countries for guidance on how to live our lives, amid Brexit.

Did the industry provide one trend, and then provide an antedote?

 

This is the audio of this article in The Guardian, here:

https://www.theguardian.com/lifeandstyle/2016/nov/22/hygge-conspiracy-denmark-cosiness-trend

 

The Hygge of Oasis: Why I find the band strangely comforting: New Statesman:

http://www.newstatesman.com/politics/uk/2016/11/hygge-oasis-why-i-find-band-strangely-comforting