free coffee, next exit billboard

Free coffee, next exit: What’s your billboard?

Jonny Cooper wrote about the best billboard ever today.

4 words: Free coffee, next exit.

What are you offering us?
Where can we get it?

Seth Godin’s blog in 2012 on “free coffee, next exit” explained it was the best billboard of all time because it’s simple, clear and actionable.

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

I am MAJORLY struggling right now to pare down research and write a concise, sharp press release. It’s pages of research – I should stop and write 10 words. Also, now I want coffee. Dammit.

The struggle is real. And serendipitous.

I also saw this in another Facebook Group (and I got mad, coz I did, lolz)

When Jonny asked us for our billboards in the Facebook group Jonny Hates Marketing – Turning Experts Into Businesses, I thought about mine.

“Newsworthy words. Your pages. (By me).”

FINE. It’s 6 words.

But, it works.

On that note – McDonald’s minimalistic “Next Exit” campaign with Canadian agency Cossette received the Grand Prix awards for outdoor at the Cannes Lions International Festival of Creativity, in June 2018.

Advertisements bombard us at every corner, but what if billboards were tailored to who was driving by?

It’s happening already to some extent when Google pops up asking for your review of your location, but it raises so many questions of privacy.

My billboard: Newsworthy words, by me. Next page.

What’s your billboard?