Instagram – hashtag research

Instagram – Just adding one hashtag to your post can increase your engagement by 12.6% more.

instagram, hashtags

You shouldn’t use the same hashtags for all of your posts

Don’t. That’s a bad tactic.

Switch up your hashtags for every post you upload to reach out to a new audience everytime (which equals more followers), test new hashtag combinations, and to stay on top of the constantly-changing nature of hashtags. A certain hashtag may see a surge in engagement today and fail to produce significant results tomorrow. This is the life of a hashtag, especially brand-centric ones.

An easy way to do this is to research and create a list of 100 or so popular hashtags with maximum reach in your niche, and then each time you want to upload a new post choose 30 relevant hashtags from the list. You can also create sets of hashtags to use on certain types of posts.

How many hashtags to add? The maximum number (up to 30) of super-relevant hashtags you can find.

Use invisible hashtags in Stories

It’s easy to create a neat caption by adding hashtags in the comments section. But, how do you create a clean Insta story (while still adding hashtags)?

By using invisible hashtags.

Camouflage them with the color same as the background or hide them with a sticker. Both work great.

Low density hashtags = low competition

Hashtags with less than 500,000 posts.

The lesser the better, as competition with other posts, is low and chances of your post ranking in top posts are high.

So which density hashtags should you use?

Both, actually. A few high-density hashtags mixed with a lot of low-density hashtags will help you rank higher and reach out to a bigger audience.

Hashtags, where you’re describing your target audience, are audience descriptive hashtags. So let’s assume you’re a fitness instructor or a fitness gear brand; you’ll use hashtags like #fitnesschicks to connect with your audience.

It’s always a good idea to add 5 to 8 audience descriptive hashtags in your post to reach to a wider audience base, no matter what Instagram stage you’re on.

Location hashtags are super-targeted and work amazingly if you’re a local service provider or a local product-based business. Adding your location to pretty much any type of hashtag will turn it into a location hashtag. You can go wide by targeting your country or state or get specific by targeting your city or area.

Curator’s hashtags

There are several curator accounts on Instagram that curate different niche posts and feature them on their profile.

So how to figure out which hashtags to use?

All you need to do is find the most popular posts in your niche, steal their hashtags, and make a list of optimum hashtags that you can use for your posts.

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